Oakwood Lighting Electric Grows Skills, Learns Best Practices

Oakwood Lighting recently attended Generac’s sixth annual
dealer conference, held January 7 – 9  at Disney’s Coronado Springs Hotel in Orlando, Fla. At the conference, Generac’s president and CEO Aaron Jagdfeld educated dealers on the company’s direction
and key initiatives. Russ Minick, executive vice president, residential
products, introduced dealers to new programs and tools developed exclusively to
help them better serve customers and manage their operations efficiently.  Dealers also had the opportunity to meet with key Generac employees and network with other business owners to exchange ideas
and best practices.

 “Every year we attend, we walk away recharged and armed with
new tools to integrate into our business” said Robert Rheintgen, President of
Oakwood Lighting Electric.

Begun in 2007, Generac’s dealer conferences provide product
and market training, vendor showcases, and new product introductions to Generac
dealers.  Over 1100 representatives of the more than 4800 Generac dealers attended this year’s four-day conference.

 “We appreciate the participation of Oakwood Lighting Electric at this year’s dealer conference”
said Ryan Jeske, vice president of sales, Generac. “Our dealers are our brand
with our customers—they’re our feet on the street. The dealer conference is
just as much an opportunity for us at Generac to learn about our customers and
how we can better support our dealers as it is to share information with our
dealers. Thanks to dealers like Oakwood Lighting Electric, we’re all going to
be better equipped to provide the best backup power solutions to our